Technology
How To Join the Rivian Creator Community and Build a Real Audience
So, you’ve bought yourself an electric vehicle, and if you’re reading this, it’s probably a Rivian. First of all, congratulations. You are now the proud owner of one of the best EV cars on the market, and you’re going to love every minute you spend driving it.
Data from the Pew Research Center shows that one-third of Americans are somewhat seriously or very seriously considering purchasing an electric vehicle. However, 76% of Americans feel EVs require a higher up-front cost than gas-powered vehicles.
Of course, for some people, that love extends even when you’re not driving. If that sounds like you and you feel motivated to start making content around your new Rivian, you’ve come to the right place.
In this article, we’ll look at everything you need to know about becoming a content creator for the Rivian community. It’s a rapidly growing one, and if you know what you’re doing, you could be responsible for showing more people why Rivians are so great. Let’s jump right in.
Why Become a Rivian Content Creator?
Now, before we go any further, it’s worth addressing an unspoken doubt that might exist. Some of you might wonder, “Why should an EV brand be the centerpiece for content creation?” Great question. There are actually a number of reasons why it holds great potential.
Firstly, the company’s growth naturally opens the door for new storytellers. Earlier this year, Rivian released its first-quarter financial results by declaring a positive gross profit of $206 million. This also came with a $1 billion investment from Volkswagen Group and the completion of 36,000 demo drives.
In other words, more and more people are starting to look for trustworthy, creator-made content. Secondly, you have a great opportunity to help people new to the EV world in their new journey with what is essentially brand-new tech. There is so much content to be made around Rivian maintenance, how the car handles different terrains, etc, which means steady viewership and growth for your channel.
The Best Way To Enter the Rivian Creator Community
While your first instinct might be to start a YouTube channel and begin uploading videos, it’s wise to engage with the community first. For instance, it’s worth making an account on the official Rivian forums and engaging with people. You’ll read mega-threads and also get an idea of what content already exists. The last thing you want is to be creating duplicates of already popular work.
Another reason why the forums are a great place is that they often have posts from new owners. That means you get real insights into common questions and themes that new owners want to discuss and learn about. Once you build up a reputation as being helpful, it’s far easier to port some of your popularity onto whatever platform you choose to start with.
You could start your own website, which, as Hocoos notes, is incredibly easy these days. There are AI website builders that will give you an entire platform up and running after you answer a few simple questions. It always helps to have your own place outside of social media sites as a creator, anyway.
Remember That the Same Industry Factors Apply to Rivian Content Creators
If you do choose to go down this path of content creation, it’s worth noting that the same benefits and challenges also apply to you. You need to understand them thoroughly before diving in.
Alex Mars, someone who went from a career in tech marketing to content creation, states that “it’s a struggle.” Mars tells Business Insider that in this industry, you can’t expect to be promoted from content creator to senior content creator.
Likewise, factors like healthcare can be a huge deal, as there’s no corporation giving you benefits. “I’m on my own now,” says Mars, which is a huge expense to take on. You may end up posting 100 videos and fail to get much of a following. Alternatively, you might get lucky in your second video and grow in weeks.
It’s an unpredictable experience, which is why you should get into creation only if you have a true passion for Rivians and all things EV. That way, the odds of feeling burned out and quitting are far lower.
Ultimately, making content around the Rivian ownership experience can be incredibly fulfilling. While it already has a sizable following, EVs in general are still in the growth stage. As such, you very much have the potential to become a brand ambassador in your own right. Just like for any other content niche, it’s going to take a good deal of work, but if you succeed, it’s certainly worth the effort.
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